Volcan

Redesign of Volcan's Festival Trophy, using generative design as the tool to make it.

Description

The Volcan Creative Advertising Festival, in Costa Rica, is one of the most important award festivals in this country, all the important advertising and design agencies, not only from Costa Rica but from the entire Central American and the Caribbean region are looking forward to win one of the trophies that this festival offers.

In 2016, the organization wanted to re-design the trophy, and the ask Pulse to take that challenge.

The original trophy was designed by Felix Arburola (RIP), a recognized artist from Costa Rica, and we didn't want to loose everything about that trophy, so we analized it and took some geometrical principles, like the amount of points and planes that it had, so, by using that information, I created an algorithm, using Processing, that by taking those points, will connect them randomly in order to create a 3D solid.

After more that 1000 iterations, we choose one and fixed some physical details, like the balance, in Blender, and there we had the new trophy for the festival.

Project details

Client: Comunidad de Empresas de Comunicación de Costa Rica

Art Direction: Diana Zuleta

Design and coding: Jose Chavarría